Recently I have been thinking a lot about the main reason why founders start working with me. Why would they pay me monthly to set up automations for them or work on their processes to make them more effective.
And I came up with the idea while doing my fav hobbies.
Quite surprising, isn’t it?
Yesterday my best friend posted a video while boxing and wrote: “I though about work for a second and received a punch into my face”, and that appeared to be the best word explanation I can give myself why founders need operations in place.
Every time I play big tennis, I simply forget about everything and the only thing I am capable of is to hit the ball. And only focusing on the ball and nothing else let me play a uninterrupted game for a few minutes. Focus in place.
Every time I am writing a social media post, I need to turn off all the notifications and dig deeper into my thoughts, otherwise I would be writing it for hours. Text receives all the likes and reposts only if I give all my energy to it.
Every time I am running with the ball at the basketball, I simply can not do anything but focus on running and the ball. Thoughts there simply don’t have place.
I can continue forever. Focus is the only things that matters nowadays.
“The Power of Now” of Eckhart Tolle if one of my fav books in this topic.
So the answer with my clients has been on the surface all this time. They are hungry for the ability to focus. They need someone who can help them set up the processes so they can finally produce good results either in sales on marketing.
It appears I am selling something more valuable than operations, I am selling the most precious currency in the 21 century, I am selling FOCUS.